We are health care providers who believe that pharmaceutical  promotion should not guide clinical practice. Our mission is to encourage health care providers to practice medicine on the basis of scientific evidence rather than on the basis of pharmaceutical promotion. We discourage the acceptance of all gifts from industry by health care providers, trainees, and students. Our goal is improved patient care.

We aim to achieve our goal by informing health care providers as well as the general public about pharmaceutical
industry efforts to promote their products and influence prescribing; provide evidence that promotion does in
fact influence health care provider behavior, often in ways that run counter to good patient care; and provide
products that can replace pharmaceutical company paraphernalia and spread our message.

We believe that there is ample evidence in the literature--contrary to the beliefs of most heath care providers--
that drug companies, by means of samples, gifts, and food, exert significant influence on provider behavior.
There is also ample evidence in the literature that promotional materials and presentations are often biased
and non-informative. We believe that health care professionals, precisely because they are professionals ,should
not allow themselves to be bought by the pharmaceutical industry: It is time to Just say no to drug reps and
their pens, pads, calendars, coffee mugs, and of course, lunch.

We hope to serve as a source of information, inspiration, and assistance for those who are trying to rid their
practices, institutions, and colleagues of promotional influence. We provide a forum for the exchange of ideas
as well a way to connect and work together with others who are concerned about this issue. We can provide
assistance to those interested in speaking on the topic, and speakers to those less interested in speaking.

Our supporters are physicians, pharmacists, dentists, nurse practitioners, physician assistants, medical ethicists, and others. Funding comes from donations, and sales of our products. We receive no other outside funding.

Click here to contact us.